Tesla’s first entirely in-house produced advertising campaign was launched across U.S. media channels like YouTube, Online TV, social media, and search engines. This campaign tripled test drives and web traffic in states such as Florida and California, significantly boosting sales.
The project faced different challenges as tight deadlines and shooting in the Netherlands. To overcome these, specific neutral locations were chosen, and extensive post-production work made it appear as if it was filmed in the U.S.
As the VFX Supervisor on set and VFX Generalist in post-production, I ensured proper tracking markers were in place for screens and objects like car plates. My work involved replacing tablet screens to match U.S. versions, updating phone UI animations, and removing numerous objects and car plates from the scenes.
My role – VFX Supervisor on Set & VFX Generalist & Motion Designer
Client – Tesla
Credits List:
Cast – Nattanan Possel & Taylor Farquhar and more
Head of Global Growth Content – Alex Ingram
Production Manager – Jose Tirado
Senior Producer – Chace Geyer
Content Producer – Lucy Clode & Victoria Faucher
Filmmaker & Cameraman – Webster Mugavazi & Gabriele Spallino
Photographer – Kalsey Jay
Design Lead & Art Director – Taylor Farquhar
Offline & Online Video Editor – Juan Llobell
VFX Generalist & Online Video Editor – Matthijs Lothmann
And credits to the Creative agency The Variable who helped in pre-production stage.
https://youtu.be/ndnhsbSHUPchttps://youtu.be/igZkBnvD_qAhttps://youtu.be/kh47suFnFDs
